Personal Consultation.

To get started, I recommend we schedule a Personal Consultation. I’ll visit your home, do an assessment of your property, answer your questions, and give you my professional opinion as to how much your home may sell for and how long that may take.

If you plan to purchase another home in the area, we can talk about that too. In fact, there are significant advantages to having me help you with both transactions.

This consultation gives us both the opportunity to get to know one another and to see if there’s a good fit. You’ll learn how I work, how I market and sell homes, and how I attend to my clients’ needs.

After this consultation, although most people are eager to get started with me as their agent, there’s no obligation. This is a get acquainted meeting only.

Setting Your Price.

You obviously want to sell your house for the highest possible price. You may even have a number in mind. But, how do you determine if that number is reasonable? You may be concerned that:

• If you list your house too high, few buyers, if any, will see it.

• If your price is too low, you could end up leaving thousands of dollars on the table.

Don’t worry. I’m an expert at creating a pricing strategy that will pique the interest of qualified buyers – and set the stage to get you the highest sale price possible. I’m also a specialist in the local market. I know what properties like yours sell for, and can get yours sold at the high end of that range.

I begin by getting to know your property and all its desirable features. Then I make some calculations to determine its Current Market Value. That value is based, in large part, on what similar houses in the area have sold for recently.

Of course, buyers won’t pay for the sentimental value you place on your house. But special features such as hardwood floors, a newly renovated kitchen or bathroom, or a beautiful backyard patio can have an impact on how quickly a property sells and for what price. I’ll help you understand all the factors that go into setting the list price, and ensuring it is just right for the marketplace and your goals.

Attracting Buyers.

When you list your house, it must attract the attention of qualified buyers eager to get into a property like yours. Otherwise, your house may take longer to sell and you may not get the price you expected.

As an expert in the local market, I can get the word out about your listing to all the right people. I know how to attract serious buyers – so a good offer comes in quickly.

To achieve that success, I’ll implement the appropriate marketing plan. After all, there’s more to selling a house than hammering a For Sale sign on the front lawn. I’ll work closely with you to create a marketing plan which may include some or all of the following:

• Taking pictures and gathering the details on your property;

• Writing a compelling property profile and creating effective marketing materials;

• Uploading your listing to MLS – the Multiple Listing Service that real estate agents and buyers use to search for properties;

• Placing advertisements in print or on-line publications buyers use to shop for houses;

• Showcasing your listing on my popular website;

• Leveraging the internet and social media to promote your listing;

• Scheduling and promoting an Open House to attract a multitude of buyers.

In addition, I meet with buyers regularly. In fact, the moment your house is listed I get in touch with everyone I know who is looking for a property like yours, and encourage them to schedule a viewing. I also tap into my network of other real estate agents so their clients know about your property as well.

My job is to get the right buyers to see your house, fall in love with it, and make a good offer.

Handling Viewings.

Private viewings and open houses provide opportunities for buyers to view your property and get a sense of what it is like to live there. Ideally, you will want them to be impressed by what they see – and motivated to make an offer.

As your real estate agent, I ensure we maximize the potential of every viewing and open house. To accomplish that, I advise you on how best to prepare your property, I market it to qualified buyers, and then, at viewings, draw their attention to the great qualities of your house.

When it comes to scheduling, I coordinate with you to select days and times that are as convenient as possible. Obviously, I encourage you to be as flexible as you can, as that will enable more buyers to see your property. Weekends, in particular, are popular for viewings.

Don’t worry about all the details. I take care of all aspects of scheduling viewings, as well as planning and hosting open houses.

Although I do most of the work, there are a few things you can do to make viewings more successful:

• Make sure your house is neat and clean.

• Remove personal items such as family pictures. This makes it easier for buyers to imagine themselves living in the house.

• Find a place to go, such as a park or shopping mall. Buyers are more comfortable if they can view the property without you there.

• If possible, remove your pets. You can take them for a walk, or to a local pet sitting service or kennel.

• Ensure the walkway leading up to your house is clear.

I realize viewings and open houses can be a little inconvenient. As your real estate agent, I will do my best to minimize the disruptions. I will focus on bringing in serious buyers, rather than those who are merely curious. This speeds up the process and increases the likelihood of a buyer seeing your property, becoming interested, and making an offer.